About Us
Why start Wayne Financial?
The consolidation and commoditization of the wealth management industry presented a unique opportunity, sparked by an “aha” moment: realizing that many firms were inadvertently conditioning clients to accept sub-par service. This insight ignited the vision for Wayne Financial, a firm built from the ground up with the client truly at its heart. We set out to differentiate ourselves by nurturing meaningful client connections, meticulously researching and crafting personalized investment portfolios, and committing to deep, long-standing relationships that put the clients at the center of every decision. We believe our independent firm structure, client-first ethos, focused investment approach, tailored service and our dedicated small team offer clients a different level of wealth management.
The members of our team come with a wide array of experience that is applied to their discipline in wealth management.
Portfolio Management
Business Management
Financial Planning & Advisory
Risk Management
Compliance
Merger & Acquisition Consulting
Business & Contract Law
Endowments & Foundations

Garrett has been advising active business professionals, retirees, families, and foundations in the wealth management industry for the past decade. His experience spans merger and acquisition consulting, succession planning, portfolio management, and equity analysis.
Garrett holds numerous industry designations and certifications, including his Series 65 license. He also has three degrees in finance, highlighted by an MSF specializing in Investment Management.

Carly serves as the Operations Manager at Wayne Financial where she focuses on the client experience while managing the day-to-day operational needs of the firm. She holds an Associate of Applied Science and is an ABA-certified paralegal with expertise in contract law. Carly has passed the Securities Industry Essentials (SIE) exam, holds a Life Insurance license, is a commissioned notary public, and is Series 65 licensed.
Board of Advisors

Michael Neugent
Michael Neugent is an Associate Professor-Educator and the Academic Director of the University of Cincinnati’s MS Finance Program. He brings an academic and focused approach to investments. Professor Neugent teaches courses across Finance, from Equity Analysis and the Graduate Program’s Capstone to the JIC Student Fund. His involvement spans from the CFA Research Challenge to the Association of Corporate Growth.
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Prior to his appointment to the MS Finance Program, he was a wealth advisor with Morgan Stanley. Professor Neugent holds an M.A. In Theology from St. Mary’s University and an MBA from the University of Cincinnati. Professor Neugent’s time in higher education at The University of Cincinnati holds a special part in Wayne Financials’ credentialed Wealth Advisors, having two graduates of the Master’s program. Garrett attributes a lot of his early success to the support and guidance Professor Neugent provided. It’s an absolute honor to have him as a member of the advisory board.

Bill Veeneman
Bill Veeneman retired in 2004 after 31 years at Procter & Gamble. He held various positions including managing groups in the Management Systems Technology Development department, led International applications teams, including applications development for the Finance department.
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In the 1980s, Bill was a U.S. steering committee member representing the company as well as managed the Process Industries groups on the Manufacturing Automation Protocol and Technical and Office Protocols – which helped the networking technology world select the technical basis for what is now known as the Internet.
Before P&G, Bill was a member of the US Navy – Nuclear Power Program. A certified reactor operator on a US submarine (USS Shark SSN-591) and three additional years in the Portsmouth Naval Shipyard.
Bill’s education includes his Bachelor of Science Business Administration majoring in Information Systems from Xavier University. He provides a reliable and calm consistent voice to new ideas in the firm. His knowledge in I.T., trading and technology is highly valued. After his retirement, Bill was another early supporter of Garrett’s investment journey; Bill brought Garrett along for the CNBC University Program, InvesTools training sessions and even a weeklong stay with Salt Lake City hedge fund managers to learn and grow.
"As iron sharpens iron, so one person sharpens another"